Sport Finance and Management | 15 CEU

SKU ATBZ200701
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As the sport business continues to evolve, so do the practices and industry of sports finance and management.Explore this in-depth look at changes in the sport industry, including interconnecting financial issues between teams and their associated businesses, the nature of fan loyalty influences, and the impact of sponsorship on team revenues.Information is supported by relevant case study examples, and examines the impact of changes in facility design, media opportunities, and league and conference policies on the economic success of teams, the salaries earned by professional players, and the finances of collegiate athletics.

Learning Objectives

  • Articulate current practices and issues in the industry of sports finance and management.
  • Assimilate the interconnectedness of teams, team associated businesses, fan loyalty and sponsorship.
  • Identify and comprehend variables that influence team success, professional athlete salaries and collegiate athletic finances.

Exam: 255 true/false statements. Downloadable. Unlimited retakes. View our "How It Works" video.
Kindle eBook: 7937 KB. ASIN: B07JBNN15P. Accessible in the U.S. only.
Book: Paperback. 504pp. Oct 2018. ISBN-13: 978-1138341814


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