Communication theory, sport literature, and insight from the industry’s leading professionals provide a framework in which individuals, media outlets, and sport organizations create, disseminate, and manage messages to sports constituents. International authors present practical, academic, and leadership experiences to update and revitalize the industry-defining standard of the Strategic Sport Communication Model. Identify the 3 areas of the model: personal and organizational communication, sport media, and sport communication services and support.
Implement effective communication theories and a framework for messaging, disseminating and managing information.
Integrate the Strategic Sport Communication Model into various areas of sport services and support.
Exam: 100 true/false statements. Downloadable. Unlimited retakes. View our "How It Works" video. Kindle eBook: 13560 KB. ASIN: B01LX7BHLM. Accessible in the U.S. only. Book: Hardcover. 424pp. Oct 2016. ISBN-13: 978-1492525776